Chinese condom-maker Elasun is pushing its product with a cheeky ad campaign combining stick figure athletes with condoms standing in as basketball hoops and bicycle wheels, among others.

The firm is by no means first to make the connection between the Games and sex, with Olympic villages reputed to be hotbeds of after-hours indulgence… At the 2004 Athens Olympics 130,000 free condoms were made available to athletes and officials. In the Sydney 2000 Games, each competing athlete was given 51 condoms on arrival at the Olympic Village, but another 20,000 had to be shipped in when supplies began to run low. outsports.com